Posts tagged as:

internet marketing

How Brands Can “Walk the Talk”

October 4, 2009

This is second of my two-part series highlighting the social media insights of Joakim Vars Nilsen, Creative Advisor at MediaFront, in Oslo, Norway. In his presentation below he shares how companies can be more effectively engaged with their customers 365 days a year by building their “social capital”, and ultimately, their revenues.

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The Power of the People

September 26, 2009

This is the first of two posts showcasing presentations by the wonderfully creative marketer, Joakim Vars Nilsen. It illustrates how companies can harness “people power” on the social web and why that’s crucial.

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SEO Basics – Part 2: Run Away From These SEO Vendors

August 17, 2009

Search engine optimization doesn’t have to seem like smoke and mirrors offered by modern-day snake oil salesmen. Executed properly, an effective SEO campaign can dramatically increase your company’s sales. Here are some tips on how to find a good SEO consultant.

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Dynamic Online Platforms Help Suppliers Sell More – Pt. 2

June 7, 2009

Here’s the story of how a small warehouse distributor with only 14 employees increased their volume of new business orders five times in only five months — in a recession — by properly leveraging the power of the web.

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Managing Your Website As A Strategic Asset

May 5, 2009

A recent B2B survey conducted by search engine marketing company Enquiro found that an industrial vendor’s website is “the #1 influencing factor in a buying decision.” Vendor websites now have more impact on a buying decision than word of mouth referrals, trade show participation, or ads in trade publications.

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Tech Leaps Separate Visionaries From Luddites: Which Are You?

May 2, 2009

It’s really hard to believe that only 20 years ago, using a computer was considered cutting edge! This historic footage from 1981 shows how one newspaper took its first tentative steps into the world of digital communication back when the web appeared to have dubious revenue-producing potential. They were real visionaries.

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Surf The Digital Wave, Or Be Flattened

April 13, 2009

Traditional sales and marketing methods have been hit by an enormous paradigm shift. How should 21st century industrial suppliers respond?

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