In my last post I asked, “Why not try crowdsourcing?” I decided to try it myself and report back here.
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Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that?
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How can a company’s branding message be memorable and create PR “buzz” when it has to compete for our attention with so many others? Here’s how …
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This is the first of two posts showcasing presentations by the wonderfully creative marketer, Joakim Vars Nilsen. It illustrates how companies can harness “people power” on the social web and why that’s crucial.
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Forty-five percent of employers now use social media sites to screen job candidates. Whether you are securely employed or seeking new opportunities, understanding how to market your own personal brand online is now more important than ever. Here are some “do’s and don’ts”.
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It’s been said that all publicity is good publicity. But is that really true in the age of social media marketing?
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If you’ve never been on Twitter because it seems downright pointless or even ridiculous (I know, there are many of you out there!), please humour me for a couple of minutes and watch the animated video clip below. The video offers a reasonable and easy to understand overview about micro-blogging on Twitter to the uninitiated, highlighting the different ways in which using Twitter can be enriching.
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