Resources
Recommended Reading:
Web 2.0 Research
How Companies are Benefiting from Web 2.0
(Mckinsey Quarterly Global Survey)
The Future of Online Communities – Leveraging Social Interaction to Drive Business Value (June 2009)
(Jeff Zabin, Aberdeen Group)
Blogging Policies
Corporate Blogging Policies & Guidelines - Sample blogging policies from several large companies such as IBM, Dell, Sun Microsystems etc.
(Amber Naslund, Director of Community for Radian6)
Social Media Governance - Online database of social media policies which includes companies and organizations such as the CBC, General Motors, Kodak, Walmart, BBC and the US Navy
The Key to Twitter Success – an excellent Twitter primer for business – free e-book download
(Rachel Foster, www.freshperspectivewriting.com)
Mashable Twitter Guide Book 2009
8 Simple Steps to Growing A Quality Twitter Following (Cindy King, Social Media Examiner)
Social Media Monitoring/Online Reputation Managment Tools
A Wiki of Social Media Monitoring Solutions (edited by Ken Burbary)
Brands In Public – A dashboard which gathers in one place what is being said about several brands on the social web. Great engagement and monitoring tool for B2B companies from Squidoo.
Internet Marketing
The Industrial Marketer
(ThomasNet)
