Google Sidewiki: A Branding Nightmare?

November 28, 2009 Blogging

Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that?

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Swindler On The Roof?

November 13, 2009 Branding

Will Mirvish Productions do the right thing and offer refunds now that the well-known star of their upcoming “Fiddler on the Roof” show isn’t performing? How does your company treat loyal customers? Here are my thoughts.

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Social Media for B2B Companies

November 4, 2009 Analytics

With the exponential growth of social media in 2009, commentators predict that social media will get “even more popular, more mobile, and more exclusive” in 2010. What implications could that have for your manufacturing business? And does it all really matter?

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Catch the Google Wave

October 28, 2009 Google

Google’s new generation online communication tool is set to change the way we interact with each other on the web — and, if Google’s prediction is correct, it will even replace email as the way we communicate online. Is your company ready to catch the Google Wave?

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Go Ahead … Exploit the “Fun Theory”!

October 24, 2009 Branding

How can a company’s branding message be memorable and create PR “buzz” when it has to compete for our attention with so many others? Here’s how …

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How Brands Can “Walk the Talk”

October 4, 2009 Branding

This is second of my two-part series highlighting the social media insights of Joakim Vars Nilsen, Creative Advisor at MediaFront, in Oslo, Norway. In his presentation below he shares how companies can be more effectively engaged with their customers 365 days a year by building their “social capital”, and ultimately, their revenues.

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The Power of the People

September 26, 2009 Branding

This is the first of two posts showcasing presentations by the wonderfully creative marketer, Joakim Vars Nilsen. It illustrates how companies can harness “people power” on the social web and why that’s crucial.

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