From the category archives:
September 16, 2009
Forty-five percent of employers now use social media sites to screen job candidates. Whether you are securely employed or seeking new opportunities, understanding how to market your own personal brand online is now more important than ever. Here are some “do’s and don’ts”.
1,374 views
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September 2, 2009
Public opinion weighs heavily in the age of social media. Here are two examples: the UW logo redesign and Waterloo’s much discussed public square bell.
1,426 views
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July 30, 2009
It’s been said that all publicity is good publicity. But is that really true in the age of social media marketing?
294 views
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July 27, 2009
If you’ve never been on Twitter because it seems downright pointless or even ridiculous (I know, there are many of you out there!), please humour me for a couple of minutes and watch the animated video clip below. The video offers a reasonable and easy to understand overview about micro-blogging on Twitter to the uninitiated, highlighting the different ways in which using Twitter can be enriching.
399 views
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To blog or not to blog? A small percentage of my manufacturing clients have begun experimenting with social media tools. Are they right for your company? To help answer that question, this post discusses the implementation and results from one US manufacturer’s very successful social media strategy.
1,038 views
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July 7, 2009
Mashable, the social media guide, posted this unbelievable story July 5th which should be filed under “social networking run amok”. Here’s the scoop:
321 views
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June 15, 2009
This kind of word of mouth exposure can go viral and strengthen your company’s brand along with its sales.
508 views
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