From the category archives:

Search Engine Optimization

To blog or not to blog? A small percentage of my manufacturing clients have begun experimenting with social media tools. Are they right for your company? To help answer that question, this post discusses the implementation and results from one US manufacturer’s very successful social media strategy.

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There are top notch industrial sales reps out there willing to work for next to nothing. Does your company want to hire one?

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This kind of word of mouth exposure can go viral and strengthen your company’s brand along with its sales.

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Here’s the story of how a small warehouse distributor with only 14 employees increased their volume of new business orders five times in only five months — in a recession — by properly leveraging the power of the web.

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Even if your company is a custom manufacturer or a relatively small distributor, this two-part series shows how dynamic online technology platforms can help your business thrive in tough economic times.

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A cautionary tale wrapped up as a rant about how internet-empowered customers slam their doors (and windows) on spam!

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If your company is ranked # 1 on Google.com, have your online marketing efforts reached the pinnacle of success? Perhaps, but not likely. Here’s why… In this final installment of our Online Marketing Myths & Self-Delusions series, we’ll tackle a few common marketing misconceptions that many industrial businesses hold dear. Seller Myth # 7 – [...]

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