From the category archives:

Search Engine Optimization

The Power of the People

September 26, 2009

This is the first of two posts showcasing presentations by the wonderfully creative marketer, Joakim Vars Nilsen. It illustrates how companies can harness “people power” on the social web and why that’s crucial.

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Would Kepler WANT Waterloo’s Bell?

September 2, 2009

Public opinion weighs heavily in the age of social media. Here are two examples: the UW logo redesign and Waterloo’s much discussed public square bell.

1,427 views

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Google “Caffeine”: Will It Give Your Website The Jitters?

August 23, 2009

Search engine giant, Google, unrolled its next generation web search architecture claiming the “Caffeine” update has been in the works for months and is not a reaction to Bing, Microsoft’s and Yahoo’s new search engine announced just days before on July 29th. Here’s the low-down on how Google Caffeine will affect your company’s website.

320 views

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SEO Basics – Part 2: Run Away From These SEO Vendors

August 17, 2009

Search engine optimization doesn’t have to seem like smoke and mirrors offered by modern-day snake oil salesmen. Executed properly, an effective SEO campaign can dramatically increase your company’s sales. Here are some tips on how to find a good SEO consultant.

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SEO Basics- Part 1: Title Tags

August 11, 2009

Before you hire a search engine optimization (SEO) firm, it’s wise to understand some SEO basics in order to ask the right questions and confirm if you will be receiving competent service. This 2-part series offers some very basic points to consider when discussing SEO with a potential vendor.

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Essential Tools For Corporate Websites

August 5, 2009

If you’re a full-time webmaster, then you may not learn anything new here, but if you “wear several hats” and website maintenance is only one of your tasks, you may find some useful tools in this guest blog post written by my husband, Terry Sturtevant. Terry administers his own web server at a local university. He also provides website administration for a couple of other websites in addition to his day job at the university.

340 views

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LinkedIn Is Like A Day-Timer

July 27, 2009

If you’ve never been on Twitter because it seems downright pointless or even ridiculous (I know, there are many of you out there!), please humour me for a couple of minutes and watch the animated video clip below. The video offers a reasonable and easy to understand overview about micro-blogging on Twitter to the uninitiated, highlighting the different ways in which using Twitter can be enriching.

399 views

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