Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that?
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Will Mirvish Productions do the right thing and offer refunds now that the well-known star of their upcoming “Fiddler on the Roof” show isn’t performing? How does your company treat loyal customers? Here are my thoughts.
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How can a company’s branding message be memorable and create PR “buzz” when it has to compete for our attention with so many others? Here’s how …
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This is second of my two-part series highlighting the social media insights of Joakim Vars Nilsen, Creative Advisor at MediaFront, in Oslo, Norway. In his presentation below he shares how companies can be more effectively engaged with their customers 365 days a year by building their “social capital”, and ultimately, their revenues.
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Forty-five percent of employers now use social media sites to screen job candidates. Whether you are securely employed or seeking new opportunities, understanding how to market your own personal brand online is now more important than ever. Here are some “do’s and don’ts”.
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Public opinion weighs heavily in the age of social media. Here are two examples: the UW logo redesign and Waterloo’s much discussed public square bell.
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To blog or not to blog? A small percentage of my manufacturing clients have begun experimenting with social media tools. Are they right for your company? To help answer that question, this post discusses the implementation and results from one US manufacturer’s very successful social media strategy.
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