From the category archives:

Google

This is the second in my blog series on how to develop your company’s social media strategy using free online tools to research the marketplace.

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This is the first in a series of blogs I will post weekly on how to develop your company’s social media strategy using free online tools to research the marketplace.

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Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that?

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Catch the Google Wave

October 28, 2009

Google’s new generation online communication tool is set to change the way we interact with each other on the web — and, if Google’s prediction is correct, it will even replace email as the way we communicate online. Is your company ready to catch the Google Wave?

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Forty-five percent of employers now use social media sites to screen job candidates. Whether you are securely employed or seeking new opportunities, understanding how to market your own personal brand online is now more important than ever. Here are some “do’s and don’ts”.

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Search engine giant, Google, unrolled its next generation web search architecture claiming the “Caffeine” update has been in the works for months and is not a reaction to Bing, Microsoft’s and Yahoo’s new search engine announced just days before on July 29th. Here’s the low-down on how Google Caffeine will affect your company’s website.

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Search engine optimization doesn’t have to seem like smoke and mirrors offered by modern-day snake oil salesmen. Executed properly, an effective SEO campaign can dramatically increase your company’s sales. Here are some tips on how to find a good SEO consultant.

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