Branding your company is critical in this age of commoditization. What is your company’s central branding message and has the marketplace embraced it?
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From the category archives:
Branding
A cautionary tale wrapped up as a rant about how internet-empowered customers slam their doors (and windows) on spam!
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Whether you’re selling used cars or manufactured products, here are some observations on how you can increase your sales success in the age of the internet consumer.
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A recent B2B survey conducted by search engine marketing company Enquiro found that an industrial vendor’s website is “the #1 influencing factor in a buying decision.” Vendor websites now have more impact on a buying decision than word of mouth referrals, trade show participation, or ads in trade publications.
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Increasing your company’s sales to engineers and attracting more custom manufacturing contract jobs are just two results of a sound online strategy.
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Although your customer might be an industrial purchaser or engineer, he is also a “Joe Consumer” who searches online for everything from books, plane tickets to a date for Saturday night. The ease of use and depth of information that these online visitors now demand when performing online searches raises the bar on what they expect from industrial supplier websites. Manufacturers who want to attract these new customers, can learn a valuable lesson from the world of e-dating…
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