From the category archives:

Branding

Use Your Online Rolodex to Market Yourself!

September 16, 2009

Forty-five percent of employers now use social media sites to screen job candidates. Whether you are securely employed or seeking new opportunities, understanding how to market your own personal brand online is now more important than ever. Here are some “do’s and don’ts”.

1,154 views

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Would Kepler WANT Waterloo’s Bell?

September 2, 2009

Public opinion weighs heavily in the age of social media. Here are two examples: the UW logo redesign and Waterloo’s much discussed public square bell.

1,269 views

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Delighting in the Gift Economy

July 16, 2009

Recession or not , these smart business owners understand the value of giving in the gift economy.

229 views

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Twitter: The New Word of Mouth

June 15, 2009

This kind of word of mouth exposure can go viral and strengthen your company’s brand along with its sales.

439 views

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Lessons From A Dabbawalla

June 10, 2009

This 129-year-old company was featured in a BBC documentary, endorsed by Forbes magazine to receive Six Sigma Quality Certification and attracts a fan club that includes Richard Branson, CEO of Virgin Airlines, and Prince Charles. In fact, its president was even invited to the royal wedding! Take a look at their amazing team in action …

1,731 views

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Dynamic Online Platforms Help Suppliers Sell More – Pt. 2

June 7, 2009

Here’s the story of how a small warehouse distributor with only 14 employees increased their volume of new business orders five times in only five months — in a recession — by properly leveraging the power of the web.

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