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	<title>Marketing Masala &#187; Branding</title>
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	<description>A tasty blend of online marketing ideas, tips and tactics for industry</description>
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		<title>Leverage Your Company’s Online Listening Posts (Part 2)</title>
		<link>http://sarahsturtevant.com/wordpress/branding/leverage-your-company%e2%80%99s-online-listening-posts-part-2/</link>
		<comments>http://sarahsturtevant.com/wordpress/branding/leverage-your-company%e2%80%99s-online-listening-posts-part-2/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 02:54:58 +0000</pubDate>
		<dc:creator>Sarah Sturtevant</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Micro-Blogging]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Website Traffic]]></category>
		<category><![CDATA[alerts]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Google Blog Search]]></category>
		<category><![CDATA[listening posts]]></category>
		<category><![CDATA[SocialMention]]></category>
		<category><![CDATA[Tweetbeeps]]></category>

		<guid isPermaLink="false">http://sarahsturtevant.com/wordpress/?p=450</guid>
		<description><![CDATA[This is the second in my blog series on how to develop your company’s social media strategy using free online tools to research the marketplace.]]></description>
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		<title>Leverage Your Company’s Online Listening Posts (Part 1)</title>
		<link>http://sarahsturtevant.com/wordpress/branding/leverage-your-company%e2%80%99s-online-listening-posts-part-1/</link>
		<comments>http://sarahsturtevant.com/wordpress/branding/leverage-your-company%e2%80%99s-online-listening-posts-part-1/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 14:40:46 +0000</pubDate>
		<dc:creator>Sarah Sturtevant</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[monitoring tools]]></category>
		<category><![CDATA[Twitter Search]]></category>

		<guid isPermaLink="false">http://sarahsturtevant.com/wordpress/?p=444</guid>
		<description><![CDATA[This is the first in a series of blogs I will post weekly on how to develop your company’s social media strategy using free online tools to research the marketplace.]]></description>
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		<title>Google Sidewiki: A Branding Nightmare?</title>
		<link>http://sarahsturtevant.com/wordpress/branding/google-sidewiki-a-branding-nightmare/</link>
		<comments>http://sarahsturtevant.com/wordpress/branding/google-sidewiki-a-branding-nightmare/#comments</comments>
		<pubDate>Sat, 28 Nov 2009 21:57:34 +0000</pubDate>
		<dc:creator>Sarah Sturtevant</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Pubic Relations]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B website design]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://sarahsturtevant.com/wordpress/?p=413</guid>
		<description><![CDATA[Visitors to your company's site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that?]]></description>
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		<title>Swindler On The Roof?</title>
		<link>http://sarahsturtevant.com/wordpress/branding/swindler-on-the-roof/</link>
		<comments>http://sarahsturtevant.com/wordpress/branding/swindler-on-the-roof/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 15:49:35 +0000</pubDate>
		<dc:creator>Sarah Sturtevant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Pubic Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[Fiddler on the Roof]]></category>
		<category><![CDATA[Mirvish]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Topol]]></category>

		<guid isPermaLink="false">http://sarahsturtevant.com/wordpress/?p=406</guid>
		<description><![CDATA[Will Mirvish Productions do the right thing and offer refunds now that the well-known star of their upcoming "Fiddler on the Roof" show isn't performing? How does your company treat loyal customers? Here are my thoughts.
]]></description>
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		<slash:comments>14</slash:comments>
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		<title>Go Ahead … Exploit the “Fun Theory”!</title>
		<link>http://sarahsturtevant.com/wordpress/branding/go-ahead-%e2%80%a6-exploit-the-%e2%80%9cfun-theory%e2%80%9d/</link>
		<comments>http://sarahsturtevant.com/wordpress/branding/go-ahead-%e2%80%a6-exploit-the-%e2%80%9cfun-theory%e2%80%9d/#comments</comments>
		<pubDate>Sat, 24 Oct 2009 20:45:00 +0000</pubDate>
		<dc:creator>Sarah Sturtevant</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Pubic Relations]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[bottle recycling machine]]></category>
		<category><![CDATA[fun theory]]></category>
		<category><![CDATA[litter can]]></category>
		<category><![CDATA[piano stairs]]></category>
		<category><![CDATA[volkswagen]]></category>

		<guid isPermaLink="false">http://sarahsturtevant.com/wordpress/?p=374</guid>
		<description><![CDATA[How can a company’s branding message be memorable and create PR “buzz” when it has to compete for our attention with so many others? Here’s how …]]></description>
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