This is the second in my blog series on how to develop your company’s social media strategy using free online tools to research the marketplace.
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From the category archives:
Blogging
Leverage Your Company’s Online Listening Posts (Part 2)
January 19, 2010
Google Sidewiki: A Branding Nightmare?
November 28, 2009
Visitors to your company’s site can now comment upon or criticize your brand and have their thoughts appear right next to your corporate website without your permission. How should business owners handle that?
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Would Kepler WANT Waterloo’s Bell?
September 2, 2009
Public opinion weighs heavily in the age of social media. Here are two examples: the UW logo redesign and Waterloo’s much discussed public square bell.
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To blog or not to blog? A small percentage of my manufacturing clients have begun experimenting with social media tools. Are they right for your company? To help answer that question, this post discusses the implementation and results from one US manufacturer’s very successful social media strategy.
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