About

Thanks for visiting my blog! I called this blog “Marketing Masala”, because masala is a term commonly used in Indian or South Asian cuisine and it refers to the combination of aromatic spices — such as coriander, tumeric, ginger, cinnamon, chillies and cumin – which flavour a curry dish.   Much like a fragrant curry makes the mouth water, the right combination of marketing tactics can pull your customers or prospects in and entice them to sample your products.

Marketing these days is moving away from traditional outbound techniques to inbound strategies such as search engine optimization and collaborative social media networks.  To  be effective, therefore, marketing professionals need to know how to combine many elements of the marketing mix in order for their brands, products and services to be well-positioned online and garner greater market-share.

I hope you’ll  find this “masala” of marketing ideas, tips and tactics helpful in moving your business forward and I warmly welcome your thoughts, questions, and comments on this blog.

Here’s more information on my services:

I’m President/Owner of Integrated Website Solutions Inc. a consulting firm that specializes in helping industrial suppliers across Ontario, Canada develop effective online strategies which provide measurable ROI by increasing their sales, improving their customer service, supporting their sales channels and improving their business efficiencies.

I’ve  represented www.ThomasNet.com as an independent contractor  in Ontario since 1996. ThomasNet is the premier vertical search engine for industry in North America and attracts 3  million industrial buyers and engineers seeking suppliers each month.

I offer my industrial clients an integrated approach to the internet which includes website evaluation, website redevelopment and hosting, along with a sound strategy to drive more qualified prospects to their websites and measure the return on investment of their online campaigns. My Ontario clients include companies with 10 to thousands of employees. All of them are evolving towards, or want to stay, on the cutting edge of digital marketing.  It  just makes good business sense.

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