From the monthly archives:

September 2009

The Power of the People

September 26, 2009

This is the first of two posts showcasing presentations by the wonderfully creative marketer, Joakim Vars Nilsen. It illustrates how companies can harness “people power” on the social web and why that’s crucial.

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Forty-five percent of employers now use social media sites to screen job candidates. Whether you are securely employed or seeking new opportunities, understanding how to market your own personal brand online is now more important than ever. Here are some “do’s and don’ts”.

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Public opinion weighs heavily in the age of social media. Here are two examples: the UW logo redesign and Waterloo’s much discussed public square bell.

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